The Art of Corprate Gift Giving

Remember that hysterical “Re-gifting” episode of Seinfeld? We’ve all been down that road before … How many times have we been a “victim” of a thoughtless gift? In the professional arena, the importance of choosing the right gift could mean the difference between increasing your business and losing a valuable account.

How do you determine the right gift for each of your clients?

Here are some of my TopTips to master the art of successful corporate gift-giving.

1- Know your client. Is he/she a dare-devil, a perfectionist, an eccentric, a techno-junkie who would adore a USB flash drive or perhaps a connoisseur who would appreciate a beautiful wine opener.
2- Everyone has different tastes. Choose something that your client would like to receive, without letting your personal preferences distract you. However you should take pride in whatever gift you select.
3- Give something that conveys the spirit of your company and reflects upon your image … remember, the gift communicates your name and your brand.
4- Don’t overlook the importance of the presentation. Beautiful wrapping, a ribbon with a corporate logo, a handwritten note … these all add value to the gift.
Regardless of the price, the presentation conveys the message that you care as much about the small details as the bigger picture.
5- Functional items make good choices, especially if the gift is one that someone wouldn’t necessarily buy for him/herself. Example: desk accessories, such as a deluxe leather mouse-pad with matching coasters.
6- Be the “first on the block” - When your gift is lost among many others in the plethora of holiday gifts you lose the opportunity to stand above the crowd. Get a jump-start! Think about Thanksgiving as a perfect holiday to show your appreciation and gratitude.
7- All work and no play ……is no fun! A gift that can be used on the weekends or evenings, such as a BBQ set, golf humidor, MP3 player, or beautiful set of glasses, offers year-round utility.
8- Promote integrity, collaboration, imagination by decorating a picture frame or desk accessory with an inspirational message.

Remember that choosing the right gift is the best occasion to show your gratitude, spread holiday cheer and business goodwill. It should also be a time when your recipient is delighted, with the feeling of a reward or appreciation for the year’s efforts and business relationship.

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