I repeatedly find the reaction from clients, new prospects and other business partners quite fascinating when I share with them successful case studies and statistics behind this $18 Billion Dollar industry known as The Promotional Products Industry*
All I can say is.........They must be doing something right!!!!
What are Promotional Products?
Promotional Products are items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. Promotional Products are used to Brand YOU and YOUR COMPANY.
Here's just a few Industry Statistics.
Did you know that Promotional Products have a measured impact on a brand or company image ?
• A 2005 experimental study conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products.
•For the study, the researchers selected as the test company a restaurant located in a college town a few miles from a university campus.
•The group receiving the promotional product was significantly more likely to recommend the business to others than the group that received nothing.
•The group receiving the promotional product had a more positive image as evidenced in their comments about the company than the non-recipient control group.
Effectiveness of Promotional Products at Trade Shows
•71.6% of attendees who received a promotional product remembered the name of the company that gave them the product
•76.3% of attendees had a favorable attitude toward the company that gave them the product.
Promotional Products have greater impact, exposure and influence than other media:
•71% of business travelers randomly surveyed at DFW Airport reported receiving a promotional product in the last 12 months
•33.7% of this group had the item on their person - a coveted location for advertising
Impression of the Advertiser
•52% of participants in the study did business with the advertiser after receiving the promotional product.
•Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the item
•52.1% of participants reported having a more favorable impression of the advertiser since receiving the item.
Frequency of Exposure / Lower Cost-Per-Impression
•73% of those who used the promotional product that they had received stated that they used it at least once a week
•45.2% used it at least once a day
The greater the frequency of exposure, the lower the cost per Impression
Repeated Exposure
•55% of participants generally kept their promotional products for more than a year.
•22% of participants kept the promotional product that they had received for at least six months.
Why People Keep Promotional Products
•75.4% of those who received a promotional product stated that they thought the item was useful
•20.2% kept the promotional product because they thought it was attractive
The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser.
*( Specialty Advertising, Corportate Gifts, Incentive and Recognition Awards are also included here).
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