Being GREEN and Making a Difference

I am searching for a way to express my enthusiasm and excitement after returning from my business trip last week, where I attended our Industry’s largest trade show for Specialty Advertising, Promotional Products and Corporate Gifts. I feel energized after walking the two enormous show floors visiting nearly 2000 booths filled with new ideas and products for 2007. I feel a surge of creativity flowing, new ideas keep racing through my mind as I am developing different ways in which I can help my clients bring more value to their business relationships.

One major focus at the show was global initiatives ..... being socially responsible, environmentally friendly.... and saving our natural resources. There are companies using natural fibers and recycled fibers in fashionable apparel-- and some of the other items include paper used for stationery, bookmarks, business cards and bags that have seeds implanted in the paper..... so that they can be germinated and grown outside; and then there's the “Magic” bean plants (in branded planters) that had inspirational messages and wishes laser engraved on them so as the planted beans sprout, people can see their wishes growing.

In a world that is constantly changing we have to continue to learn, challenge ourselves, change and grow. I keep a wonderful saying on my desk, "We cannot direct the wind but we can adjust our sails". So as many of you who have clients who might be starting on new paths and new journeys.... such as buying their first home, to clients who are looking into ways in which they can see their investments grow.... to baby boomers who are starting on a new life journey, there are many wonderful ways you can show them your appreciation.....and give back to the environment at the same time.

Comments

[Christy Wiseman]

Donna,

I love this article and I have personally seen the product and love it as well. I am finding more and more in my business that my clients are wanting to show they are socially responsible. You are always creative and looking for new ways to build your clients business! You're a rockstar!

Christy

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